Insights

Google analytics stylised graph
Engagement
Carmen Watts

How to ace Google analytics

Imagine there was a tool that could summarise the effectiveness of your site – where your traffic is coming from, which page people tend to exit your site from, which pages people linger on, how many site visitors you have, and whether or not your visitors are doing what you want them to do on your site.

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creating engaging content sharing icon
Content
Carmen Watts

Sharing is caring

If you ask people why they share content on social media, most would probably say: ‘Because it’s entertaining or useful.’

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understand your website users woman with large book
SEO
Carmen Watts

Do you understand your website users?

It’s easy to make assumptions about what site users prefer, and how the site is meeting their needs. But there can be a huge gap between perception and reality. That’s where research comes in.

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404 landing page
SEO
Carmen Watts

Has your 404 landing page gone to the dogs?

Thanks to clever developers 404 landing pages are mostly a thing of the past, however, a few still do slip through, especially on huge sites such as Amazon’s. So what better way to handle them than to use gentle humour to ease potential customer dissatisfaction.

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tiny house free resources
Design
Carmen Watts

Holiday musings about good (and free!) design ideas

So I’ve just returned from my annual summer holidays and during my holiday I came across this website which details so many great designs for tiny house living. While there are numerous sites that describe how to build your dream ‘tiny’ house, this one gives away all the designs for free. You gotta love that!

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