woman superhero reaching ideal clients

Reaching your ideal clients with Google My Business

When it comes to reaching your ideal clients there are more tools than you can poke a stick at. So many, in fact, it can be a confusing decision on which channels to focus on. Do you pay for advertising? Use social posts? Or build a database for good old emails and newsletters?

Google analytics stylised graph

How to ace Google analytics

Imagine there was a tool that could summarise the effectiveness of your site – where your traffic is coming from, which page people tend to exit your site from, which pages people linger on, how many site visitors you have, and whether or not your visitors are doing what you want them to do on your site.

voice activated assistant

How to prepare for voice-activated technology now

The rise of voice-activated assistant adds a whole new layer to search engine optimization. It requires a highly targeted approach that involves answering customer questions directly, ensuring that you’re supplying searchers with the exact result they are looking for.