Insights

voice activated assistant
Content
Jessica Gadd

How to prepare for voice-activated technology now

The rise of voice-activated assistant adds a whole new layer to search engine optimization. It requires a highly targeted approach that involves answering customer questions directly, ensuring that you’re supplying searchers with the exact result they are looking for.

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understand your website users woman with large book
SEO
Carmen Watts

Do you understand your website users?

It’s easy to make assumptions about what site users prefer, and how the site is meeting their needs. But there can be a huge gap between perception and reality. That’s where research comes in.

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