The new world of marketing
When it comes to getting in front of potential clients today’s business owner has more tools than you can poke a stick at. So many, in fact, it can be a confusing decision on which channels to focus on. Do you pay for advertising? Use social posts? Or send good old emails and newsletters to alert people of your offers?
All of these channels can be highly effective under the right circumstance, however, one approach that all business owners can easily engage in is organic search engine optimisation (SEO).
“Hey wait, I thought you were talking about small tasks, not enormous ones like SEO?”
Well, I am. I’m talking about one of the many small tasks you can do that help improve your Google search returns in a big way.
Just one of many small steps
Of the many tasks that can be undertaken to improve a website’s organic reach and get more traffic, one of them is making sure your business’s Google My Business (GMB) profile is up-to-date. The GMB profile is one of the many signals that Google uses when returning search results.
You’ll also be glad to hear that this profile is completely free and has a simple-to-use set-up for adding in business details.
For big or for small
Whether your business is small, medium or large there are many wins to be made by completing and optimising your GMB profile.
Including location details, opening hours and customer reviews your profile is a hub of information for people searching for your business.
Let’s take a look at those features.
1. Add a post
Adding a post to your GMB profile is a way to get content in front of your audience before they’ve reached your website. Different posts types available are articles, offer, products, promotions, subscribe page or even an event.
Make sure your language is engaging and speak directly to your niche audience. Add a call-to-action that’s clever and meaningful.
Include an eye-catching image that’s no smaller than 250 x 250px, ideally, 800 x 800px will reproduce well over all devices. Avoid text on your image where possible.
Posts stay live for 7 days before being archived for future reference.
2. Your business info
Any business that has a customer base made up mostly of locals will win big with these location details.
It’s not just a super-easy way for your customer to find your location and get directions. It’s also a way to improve your local search return rankings on Google and Google maps.
List out your services and attract the right clients to your business. Choose from GMB’s list of services and get found for the specific services you offer.
Add your location (or manage multiple locations) and allow people to get directions to your business in one simple click. This information will also be fed into searches on Google.com and Google Maps.
Whether you operate in one location or have locations around the world, adding your service areas lets people know whether you’ll be a good fit for their needs.
No one wants to have clients turn up to buy something only to find the business is closed. Setting your opening hours via your website can be cumbersome when dealing with things like public holidays and special opening or closing times (I’m looking at you cafe owners…).
From your GMB profile, you can set your opening hours all at once. Need to add in some public holidays? Irregular hours? You can log in on desktop or mobile anytime to add or update your business hours.
Add primary and additional phone numbers for anywhere in the world, with correct international dialling codes all listed in a neat dropdown menu to choose from.
Both a website URL and an appointment URL are available to add to all GMB profiles.
Services and products
Feature curated products or services on your GMB profile. Product and service items can be listed with a description and price. (Note: product listings is in Beta phase and may not be available to all users).
Let consumers know what you do, who you do it for and how you can make their life better. Your description will be a qualifier, able to connect more consumers through to your website.
Don’t forget to add the date your business was established.
Upload photos or videos to feature on your GMB profile and display products, services, team members, giveaways or other marketing information. Keep the photos fresh and relevant and increase engagement. There are no upload limits so go crazy.
Reviews are a two-way direct conversation between you and your clients. Download the GMB app from Google Play or the App Store to get instant access to new reviews and respond in real-time. Authentic interaction with consumers will increase your business profile and display its business values for other people to see.
Don’t have a website to promote? You can even create a website from within your GMB profile. A simple interface lets you create pages, add content and publish to the web all from within your browser.
Don’t feel like you have to create or maintain your profile on your own. Invite other users in to help maintain and refresh your profile on a regular basis.
Get more calls, visits or sign-ups by creating a Google ad using GMB. Target specific locations, some keywords, offers and images to get your services in front of the people actively searching for these solutions.
Discover more about your clients such as how they’re interacting with your profile. Get information on how people found you and where are they coming from. See which photos are being looked at and what articles are being read. Stay informed and use insights to create a better performing profile.
Working alone and need some inspiration?
If you’re short on content to post you can visit Small Thanks with Google to generate great looking graphics and even posters and stickers.
Head over to the Google My Business page to get started!
If you need help with improving your organic SEO contact us.