When it comes to reaching your ideal clients there are more tools than you can poke a stick at. So many, in fact, it can be a confusing decision on which channels to focus on. Do you pay for advertising? Use social posts? Or build a database for good old emails and newsletters?
While there’s no doubt being active on the larger social media platforms can be beneficial for your brand or message, the social media reach for your business could be enhanced by spending time and energy on smaller, more niche social media websites, so take a look around and see what might work for you.