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Don’t overlook this business risk to your website

business risk for your website child with binoculars

So, you like to engage with your website? You have a good approach to uploading content; you know what you’re doing, (more or less) and you’re getting good traction with your audience. You’re answering queries quickly and you’re confident your front-end content is clean, concise and up-to-date. On the whole, you’re in a pretty comfortable place and your website is showing a good return on investment.

But what about the bigger picture? Have you ticked off all your risk management when it comes to the back-end management of your site?

Answer these 3 questions:

  1. Do you know where your website’s domain name is registered?
  2. Do you know the login and password details to check your account status?
  3. If the answer is “no” to both the above – do you know who does and can you contact them with ease (and answer yes to this question with 100% certainty)?

If you answered “No” to any of the questions above then you have identified a significant business risk for your website.

The business risk to your website

Remember back to when you purchased your domain name. How you may have come up with a great domain name, only to find someone else owned it? Or worse, someone was cyber-squatting your company name domain, which meant you probably had to part with serious cash to secure the domain name.

Registering a domain

When you, or someone on your behalf, purchased your domain name you will have used an email address and a password to set up an account with a domain provider. Commonly this email is a person address – as opposed to a generic company email address. If that person should leave your company or change or delete their email address, it can mean the domain registration company can have trouble getting in contact with you when the domain registration is due.

End result

If you’re unaware that your annual (or 2 years or 3 years) registration is due for renewal you could lose access to your domain name. Your registration can lapse, someone else can purchase that domain name and ‘point’ their website to it. The business risk for your website is huge given the investment in its online presence.

How to avoid this business risk to your website

So follow our business risk for your website check-list– it may save you a lot of heartaches:

  1. Find your domain details, provider, company, login and password.
  2. Make sure your password is robust. We cannot stress this enough. Passwords such as ‘businessname123′ are an invitation to risk. Make it unique and make it long.
  3. Use a password management solution – such as 1 password – where you can control and share access to business passwords in an encrypted environment.
  4. Use a generic business email address as the login to the domain registrar. One that you check regularly (eg info@, enquiries@ etc) and will be active for the life of the company.
  5. Make sure your domain is registered to the business entity. Never register your domain to an individual person’s name. This will leave your business at risk of that person transferring your domain to another owner – resulting in a legal nightmare.
  6. Put a note in your diary when your registration is due as a back-up in case the reminder email is missed.
  7. Finally, check your domain registration company – some of the better companies will offer you an alternative email address in case they don’t hear from you via the first nominated address.
Carmen Watts
Carmen is our co-founder and business development manager. She brings her background in project management to Red Cloud Digital where she keeps client projects running smoothly, managing budgets and timelines. She also helps identify objectives for professional services and develop sustainable strategies to reach them.

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Red Cloud Digital

Red Cloud Digital is a Sydney-based team, focused on harnessing the web to help professional service providers improve their positioning and increase revenue.

 

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