Today’s business owner, has more tools than you can poke a stick at when it comes to getting in front of potential clients. So many, in fact, it can be a confusing decision on which channels to focus on. Do you pay for advertising? Use social posts? Or send good old emails and newsletters to alert people of your offers?
Last week I was reading a great article in the Sydney Morning Herald about a new style of furniture design that is set to revolutionise the way Australians buy furniture.
The article covered all the benefits and features of the products and processes as well as an interview with the owner and founder of the business.
I was super interested in this company and its product offerings so I followed the link from the article to the website…. And guess what happened?
When it comes to guiding your site visitors to a desired course of action, the Call to Action or CTA button is your hero (or heroine, if you prefer). You know – those little buttons that say BUY NOW, SIGN UP, CONTACT US – but also, more broadly, menu items and basically any opportunity for your website visitors to click and therefore engage with your site.
Imagine there was a tool that could summarise the effectiveness of your site – where your traffic is coming from, which page people tend to exit your site from, which pages people linger on, how many site visitors you have, and whether or not your visitors are doing what you want them to do on your site.
The rise of voice-activated technology adds a whole new layer to search engine optimization. It requires a highly targeted approach that involves answering customer questions directly, ensuring that you’re supplying searchers with the exact result they are looking for. This is because when it comes to voice-activated search, Google wants to show a single, accurate answer, where it can.