Why getting more people to your site could be a disaster for your brand

Why getting more people to your site could be a disaster for your brand

Last week I was reading a great article in the Sydney Morning Herald about a new style of furniture design that is set to revolutionise the way Australians buy furniture.

The article covered all the benefits and features of the products and processes as well as an interview with the owner and founder of the business.

I was super interested in this company and its product offerings so I followed the link from the article to the website…. And guess what happened?

How to ace Google analytics

How to ace Google analytics

Imagine there was a tool that could summarise the effectiveness of your site – where your traffic is coming from, which page people tend to exit your site from, which pages people linger on, how many site visitors you have, and whether or not your visitors are doing what you want them to do on your site.

How to prepare for voice-activated technology now

How to prepare for voice-activated technology now

The rise of voice-activated technology adds a whole new layer to search engine optimization. It requires a highly targeted approach that involves answering customer questions directly, ensuring that you’re supplying searchers with the exact result they are looking for. This is because when it comes to voice-activated search, Google wants to show a single, accurate answer, where it can.