So you're pretty engaged with your website? You have a good approach to uploading content; you know what you're doing, (more or less) and you're getting good traction with your audience. You’re answering queries quickly and you’re confident your front-end content is clean, concise and up-to-date. On the whole, you’re in a pretty comfortable place and your website is showing a good return on investment.
But what about the bigger picture? Have you ticked off all your risk management when it comes to the back-end management of your site?
Answer these 3 questions:
- Do you know where your website's domain name is registered?
- Do you know the login and password details to check your account status?
- If the answer is “no” to both the above – do you know who does and can you contact them with ease (and answer yes to this question with 100% certainty)?
If you answered "No" to any of the questions above then you have identified a significant business risk for your website.
Remember back to when you purchased your domain name. How you may have come up with a great domain name, only to find someone else owned it? Or worse, someone was cyber squatting on your company name domain, which meant you probably had to part with serious cash to secure the domain name.
When you, or someone on your behalf, purchased your domain name you will have used an email address and a password to set up an account with a domain provider. It is common that this email is attached to a person (as opposed to a generic company email address), or may even be a personal email. If that person leaves your company or changes their email address, or the personal email account is deleted, it can mean the domain registration company can have trouble getting in contact with you when the domain registration is due.
End result: if you are unaware that your annual (or 2 year or 3 year) registration is due for renewal you could lose access to your domain name. Your registration can lapse, someone else can purchase that domain name and ‘point’ their website to it. A rather catastrophic outcome for any business that has invested heavily in their website and web presence.
So follow our check-list – it might save you a lot ofheartache:
- Find your domain details, provider, company, login and password.
- Put the details somewhere safe where you and your staff will be able to find them with ease.
- Use a generic business email address as the login point. One that is checked regularly (eg info@, enquiries@ etc) and will be active for the life of the company.
- Put a note in your diary when your registration is due.
- Finally, check your domain registration company - some of the better companies will offer your an alternative email address in case they don't hear from you via the first nominated address.