How do I measure ROI on my social media?

Social media, like all other channels of marketing to grow a business need to be evaluated and reviewed at regular, ongoing intervals. So, it's only natural that we at Red Cloud get requests from our clients who want to investigate the best ways to measure their ROI (return on investment) for their social media activities.

We came across this infographic on QuickSprout by Neil Patel and thought it was a really useful tool.