How much do Australian businesses spend on social media?

A recent Suncorp study has revealed Australian small and medium businesses are spending an average of $17,000 per year to stay connected with their clients and customers.

The Suncorp "Cost of Being Connected Report" has also revealed that a majority of Australian businesses are using digital software solutions to connect and collaborate in the workplace.

The report found that "while business owners are spending an average of $17,000 a year to remain connected (from sole traders spending an average of just under $6,000 up to medium sized businesses spending an average of almost $175,000), more than half said the cost of providing their customers with the service they need and want continues to significantly increase."

Read the full Suncorp wrap-up of the Report here.