Hands up who knows the difference between UX and UI?

And why having a good web developer means you probably don't even need to know.

You’ve probably heard the acronyms ‘UX’ and ‘UI’ bandied about and wondered what they mean (that, or shuddered and blocked them from your mind as sounding waaay too techy and confusing).

So let’s keep this simple: User Interface refers to the functional elements you use to interact with services, products, a device or a site, like the buttons, icons, layout or other tactile and visual elements of a website, app, or program.

And – as its name implies – User Experience refers to the user’s experience when using a site, such as how smoothly the user can navigate the site, and how they feel when doing so. It’s about putting the user – and the user’s needs when interacting with your company, brand and products – first and foremost when designing and developing a site. A UX designer might use user research, eye tracking, usability analysis, wireframing, A/B Testing and competitor analysis to achieve this.  

Perhaps confusingly, UX can be broader than the user’s experience with a site. It can cover the user’s whole experience with a brand and its products – from the path the user takes to discover the product, to the product’s design and presentation, to the way the user feels when interacting with a brand or product, incorporating disciplines such as engineering, research, marketing, graphic design, and UI – the visual interface of your site.

Ideally UX refers to the results of good user research, which is undertaken prior to wireframing and visual design (UI).

At this point, user research systematically investigates the potential site users and their requirements, adding context and insight into the process of designing the user experience (UX).

In short – user research informs UX design, which informs UI design. Ideally, this process is an ongoing cycle, with quarterly, six-monthly or annual reviews to ensure the site is evolving along with its users’ often changing needs.

Even more confusing – because they are still evolving, UX and UI are often roles undertaken and fulfilled by web developers and designers.

But they are both crucial to a successful site. For example, if a site loads too slowly, or a user doesn’t like its appearance or find what they need quickly (UI), they will abandon it (more on that topic here). Or if a site is designed without the user in mind, and doesn’t fulfill their needs (UX), they will also quickly leave – no matter how great the site might look (more about that here).

This infographic from http://uxdesigner21.com/explains it perfectly:

UXUI.jpg

Still confused? The Red Cloud team’s skill set includes understanding design research from planning and conducting tests, to analysis and use, including user research, UX and UI design, web development, and graphic design. This means, if Red Cloud is building your site for you, you probably don’t need to worry too much about terms like UX and UI. You can trust that as part of our personalised service delivery, we’ve got you covered for UX and UI.

Talk to us today.