It’s time to go-go mobile

Got problems going mobile? Your time is running out. Google now ranks mobile-responsive sites higher than non-mobile responsive or friendly sites, which means you simply MUST have a mobile responsive site in 2018 – or risk losing serious amounts of traffic.

Here’s a situation you might recognize: sitting in the car outside a house with a ‘To let’ or ‘For sale’ sign on the front, and trying in vain to get the estate agent’s site to load on your mobile so you can find out more.

You might then try to find out more about the property using a popular real estate site, only to find this site doesn’t load too well either – just try zooming in on the property images (that experience alone will probably have you ready to throw your phone out the window). You might then decide that’s so frustrating it’s worth going to the trouble of downloading and installing the app, only to find you have to search for the house listing again within the app.

Firstly: If you’ve made it this far, you must be pretty damn keen on that house.

Secondly: this example must surely show you why it’s important to have a mobile-responsive site. ‘Mobile responsive’ is short for: ‘a site that adapts to the size of the screen it’s being viewed on’. And given that there are now more mobile and tablet internet users than desktop computer users, these days it’s pretty much essential to make sure your site is mobile responsive or mobile friendly (here’s looking at you, real estate agents).

Thirdly, a couple of months ago Google began rolling out a new system for ranking sites called ‘Mobile first indexing’ – which is short for ‘prioritizing the mobile version of your site in search engine rankings’. Which really means: if your site is not mobile responsive, you are potentially going to lose out on A LOT of traffic, because you won’t appear as high up in Google search results.

There are a lot of things you can do to make your site more mobile friendly. For starters, ensure your content has the essential information right up the top, before the first ‘scroll’ if possible. Users on the go are more likely to want to know practical details like opening hours, directions, contact details, and product tech specs, so make this essential information really accessible.

Google is also taking aim at slow load times (from July 2018 Google will down-rank slow-loading content). And long load times won’t just score bad marks with Google – they seriously deter page visits: some 50% of visitors will give up and go to a competitor site if your site takes more than 3 seconds to load. Read our article for more about this.

Red Cloud can help you optimise your site for mobile viewing so you don’t become lost and unidentifiable out there in the digital void. Get in touch today.