Remember when humans had to lick envelopes and looking up a phone number made your biceps burn, and if you wanted to watch a funny video you had to go through Bob Saget.
Today’s business owner, has more tools than you can poke a stick at when it comes to getting in front of potential clients. So many, in fact, it can be a confusing decision on which channels to focus on. Do you pay for advertising? Use social posts? Or send good old emails and newsletters to alert people of your offers?
Last week I was reading a great article in the Sydney Morning Herald about a new style of furniture design that is set to revolutionise the way Australians buy furniture.
The article covered all the benefits and features of the products and processes as well as an interview with the owner and founder of the business.
I was super interested in this company and its product offerings so I followed the link from the article to the website…. And guess what happened?
Are You + Google = a match made in heaven? If not – you should be. That’s because of the simple fact that if Google doesn’t love your site, nobody will – because they won’t be able to find it.
When it comes to guiding your site visitors to a desired course of action, the Call to Action or CTA button is your hero (or heroine, if you prefer). You know – those little buttons that say BUY NOW, SIGN UP, CONTACT US – but also, more broadly, menu items and basically any opportunity for your website visitors to click and therefore engage with your site.
Imagine there was a tool that could summarise the effectiveness of your site – where your traffic is coming from, which page people tend to exit your site from, which pages people linger on, how many site visitors you have, and whether or not your visitors are doing what you want them to do on your site.