When it comes to guiding your site visitors to a desired course of action, the Call to Action or CTA button is your hero (or heroine, if you prefer). You know – those little buttons that say BUY NOW, SIGN UP, CONTACT US – but also, more broadly, menu items and basically any opportunity for your website visitors to click and therefore engage with your site.
Logo design is one of the most common requests we get from clients. The first question is usually, “how much do you charge to design a logo?” We outline the starting costs of such a project and it’s about this point we find the clients fall into two groups. Group A decides to move ahead with their project. Group B makes a hasty retreat with a view to find a cheaper option.