user experience

So who are you really building your new website for?

So who are you really building your new website for?

It’s a simple question, right? Or is it?

When you embark on building a new website (or re-designing your existing one) you will obviously bring to the project some ideas about what you want to include in your new website.

You may have some colours or styles in mind, you may even have an idea about navigation and what should go where on the home page, but are you willing to put all that aside, start from scratch and let your users (the ‘experts’) run the show?