When it comes to guiding your site visitors to a desired course of action, the Call to Action or CTA button is your hero (or heroine, if you prefer). You know – those little buttons that say BUY NOW, SIGN UP, CONTACT US – but also, more broadly, menu items and basically any opportunity for your website visitors to click and therefore engage with your site.
If you’re after a custom, one-of-a-kind website, you’ll need to be prepared to invest in both in the back-end infrastructure and the front-end look-and-feel.
So what exactly are you getting for your money? If you get a quote that is not broken down into phases how do you know how much each phase is costing you?
It’s a simple question, right? Or is it?
When you embark on building a new website (or re-designing your existing one) you will obviously bring to the project some ideas about what you want to include in your new website.
You may have some colours or styles in mind, you may even have an idea about navigation and what should go where on the home page, but are you willing to put all that aside, start from scratch and let your users (the ‘experts’) run the show?