GET MORE OF YOUR IDEAL CLIENTS

Part I: Drive traffic to your site

 
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Part II: Converting the problem-aware customer

We aim to take the problem-aware customer and use the following process to nurture them into a buying customer.

 
 

1. Capture customer

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Create a free gift that contains some IP of value that solves your customers’ biggest problems. Eg: Use a popluar article to create a how-to document. 

2. Collect customer email

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Collect the customer's email address via a capture form and follow-up with a confirmation page containing the download.

3. Nurture customer

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Use the content of lead document to send a series of follow-up value-based emails to nurture the customer.

 

4. Engage customer

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Open a conversation with the client by sending a personalised email asking a question relevant to your customer type. 

5. Send an offer

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Send the customer an offer of a free giveaway service; 15 minute Skype session, survey analysis etc.

6. Subscribe to insights

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Let the customer know you’re going to send them regular insight articles that they may find valuable.